Marketing trends are changes within the marketing industry that become popular because they are effective, innovative, and respond to changing consumer behaviors and market conditions. These trends can be related to channels, tactics, and technological advancements, or anything that can change the way companies approach marketing. Knowing the latest marketing industry trends and adopting them early can help you stay ahead of your competitors and position your brand as a leader in your sector or niche. Now, let’s dive into our list of the top seven marketing trends you should consider in your 2024 marketing strategy.

• More marketers will look at user-generated video content. It is very likely that we will see more user-generated video content in the future. Because potential customers are more likely to trust it than high-production brand videos that promote the product or service.

• Marketers will refine their application of AI tools. Marketers are increasingly seeing artificial intelligence (AI) tools as assistants that help them do their daily tasks better and faster. This includes things like creating content, analyzing data, and coding.

• Brands that focus on high-quality content will win. Publishing high-quality content has always been helpful to make your brand stand out, build trust with your audience, and position yourself as an authority. But the prevalence of unedited AI-generated content and other low-quality content makes it even truer.

• More companies will invest in nano or micro-influencer marketing. It is likely that in the near future more brands will collaborate with nano and micro-influencers (instead of working with celebrities or high-profile social media creators). Because these influencers usually charge lower rates and can generate high engagement rates.

• Companies will invest in partnership marketing. More brands are likely to partner with other companies in their industry. Because it can help both parties achieve their goals. It could involve co-producing and co-promoting webinars, appearing as guests on each other’s podcasts, collaborating on industry reports, cross-sharing social media content, etc.